Cognition :: Giving Technologies New Meaning

The Elevator Pitch

Cognition's Semantic Natural Language Processing (NLP) technologies add word and phrase meaning and understanding to computer applications, providing a technology and/or end-user with actionable content based upon semantic knowledge. This understanding results in simultaneously much higher precision and recall of salient data within the universe of possible results. Cognition's Semantic NLP^TM makes technologies and applications more human-like in their understanding of language, thereby resulting in more robust applications, greater user satisfaction and new capabilities available for exploitation. On the Web in particular, powering applications with Cognition's semantic understanding technology drives these applications ever closer to Web 3.0 (the semantic Web).

Cognition - Giving technologies new meaning.^TM

Introduction

Cognition Technologies, Inc. ("Cognition") is a next generation Semantic Natural Language Processing (NLP) company, based in Culver City, CA.

What is Semantic NLP?

Semantics is the sub-field of linguistics that is devoted to the study of meaning, as expressed by words, phrases, sentences, and even larger units of speech or text.
Natural Language Processing (NLP) is a sub-field of artificial intelligence and computational linguistics. It studies the problems of automated generation and understanding of natural human languages by computers.
Cognition's Semantic NLP^TM is technology that "understands" word and phrase meanings within context in modern computer applications. Cognition's mission is to make its clients' technologies and applications more human-like in the understanding of language and more profitable.

Cognition's Semantic NLP has been in development for over 23 years by Dr. Kathleen Dahlgren, Cognition's co-founder and CTO, and a team of linguists and computer scientists. Cognition's technology employs a mix of linguistics and mathematical algorithms which has, in effect, taught the computer the meanings of virtually all the words and frequent phrases within the common English language. Semantic Natural Language Processing is superior to common pattern matching that is found in most search engines and text-interaction tools because it focuses on the understanding of word and phrase meanings within context. No other commercially available natural language processing technology comes close to Cognition in its breadth and depth of understanding the English language.

Statistics

Cognition's Semantic NLP technology contains one of the world's largest computational dictionaries, also known as a Semantic Map.

This Semantic Map encodes a wealth of morphological, syntactic and semantic information about the words of the English language and their relationships to each other. These resources were created and reviewed by lexicographers and linguists over a span of twenty-four years.

Word Stems -- [506,000]: Each word (including phrases and acronyms) in the Cognition lexicon is stored in a base (inflected) form.
Word Senses -- [536,000]: Key meanings of semantically ambiguous terms (such as, “strike” meaning “hit” versus “strike” meaning “labor dispute”) are stored as individual sub-entries within the word’s lexical entry. Importantly, each sub-entry may have distinct morphological, syntactic and semantic features; and distinct ontology/synonymy relationships in the semantic map. Different meanings are distinguished, but the same meaning may have various parts of speech (as in “love”, which can be both a noun and verb in the same meaning).
Taxonomy -- [7,500 nodes with 536,000 leaves]: All word meanings (senses) are placed in one or more positions in a semantic ontology. This allows Cognition’s Semantic NLP to reason from the general to the specific (e.g. knowing that one meaning of "tank" is a type of "container") and plays a significant role in the technology’s syntactic and semantic features.
Meaning Thesaurus -- [75,000 groupings]: Word meanings with a fair degree of semantic equivalence are associated with each other (e.g. associating one sense of "car" with "automobile"). These relationships include synonymy but may go across syntactic categories (e.g. associating conceptually related nouns, adjectives and verbs, etc.). The parts of speech are marked, so that if it is desired to restrict a paraphrase relationship to a given part of speech, that can be done.
Sense Contexts -- [4,300,000 contexts for disambiguation of 17,000 ambiguous word stems]: Terms that may co-occur with ambiguous stems and aid in their disambiguation are stored for each sense of such stems.
Morphology Features -- [199 patterns]: Syntactic categories with regular and irregular inflectional and derivational morphology are encoded for each sense in the lexicon or identified by the morphology processor. This allows Cognition’s Semantic NLP to recognize tens of millions of word forms and associate them with their appropriate stems, as in "babies"-"baby", "re-run", "run", etc.
Syntax Features -- [3,246 patterns]: Syntax features spell out the syntactic sub-categorization frames for words, 3,215,335 morphological and syntax features are encoded in the lexicon.
Selectional Restrictions -- [45,812 encodings]: Ontological restrictions on arguments (e.g. that "vehicles" are the typical objects of one sense of the verb "drive") are stored in the sense entries for words that take arguments.
Acronyms -- [19,122]: Acronyms are stored with their spell-outs. Each acronym sense may have many spell-outs. Different spell-outs for ambiguous acronyms are encoded in separate senses.
Phrases -- [191,000]: Multi-word expressions are stored with their own lexical features and semantic relationships. To the extent that they are compositional, the particular senses of the individual words in each phrase may be indicated. (Note: the Cognition’s Semantic NLP "reader" module recognizes and regularizes additional phrases, such as names, dates, phone numbers, etc., that may not be stored in the lexicon, yielding an indefinite number of phrases that can be recognized.)
Synographs -- [17,000]: Common and/or dialect-dependent alternate spellings are stored for word stems.
"Naive" Semantic Features -- [Approximately 50 feature types, 540,684 encodings]: A variety of commonsense knowledge, such as "cats have tails", "hands have five fingers", "the function of a chair is sitting", "the consequence of buying X is owning X", etc., may be stored with individual word senses.

Cognition's place in the world related to the "Semantic Web" (Web 3.0) and Google

Cognition employs semantic technology to delve into the meaning of words and phrases, and unlike others who are trying to make the Semantic Web a reality through hand-tagging, such as Web Search, Cognition applies its Semantic NLP to other technologies to give these products and services a differentiation and competitive edge.

"We look at what we're doing as a significant component to the Semantic Web," said Scott Jarus, Cognition's CEO, "Our focus on semantically enhancing other technologies means we're not competing with Google, Yahoo! or other consumer Search engines. Indexing the entire World Wide Web ourselves is not currently on our business roadmap. However, we might become a semantic component of someone else's application which may index deep content on the Web similar to the examples you can see on our Website."

Management

Scott Jarus

Chief Executive Officer

Scott joined Cognition Technologies in 2006 as an investor and then as its CEO. Mr. Jarus has more than 25 years of management experience in the telecommunications and Internet industries, beginning with a company that built one of the world's first public packet-data switching networks. Prior to joining the Cognition, Scott was President and chief executive of j2 Global Communications, Inc. (NASDAQ: JCOM), a profitable billion dollar market cap company whose signature product, eFax®, served more than 9.5 million customers with a local presence in more than 1,500 cities in 25 countries on 5 continents. Preceding j2 Global, Mr. Jarus was President and Chief Operating Officer for OnSite Access, the premier building-centric Integrated Communications Provider (voice, data, Internet and enhanced services) serving businesses in 22 markets throughout North America. In addition, he served in various senior management positions at RCN Telecom, Multimedia Medical Systems (which he co-founded) and Metromedia Communications.

Mr. Jarus serves on the Board of Directors of FreeConference.com and Ironclad Performance Wear [ICPW.OB]. In 2005, Mr. Jarus was named the National Ernst & Young Entrepreneur Of The Year for Media/Entertainment/Communications (and Los Angeles Entrepreneur Of The Year for Technology in 2004). He holds a Bachelor of Arts degree in Psychology and a Master of Business Administration degree from the University of Kansas.

Kathleen Dahlgren, PhD

CTO / Founder

Dr. Kathleen Dahlgren is the Founder and Chief Technology Officer of Cognition Technologies. She began her career as a professor of computational linguistics at Pitzer College of the Claremont Colleges and then worked for IBM at their Los Angeles Scientific Center, focusing on building a "natural language understanding system." Dr. Dahlgren has a Ph.D. in Linguistics and a post-doctorate in Computer Science from the University of California, Los Angeles. She has published a number of scholarly articles on the subjects of linguistics and computer science, and is the author of Naive Semantics for Natural Language Understanding. She is the co-author of Cognition's seminal patent (1998), and she received the Small Business Innovation Award from the U.S. Army in 1995. Currently, she is also an adjunct professor of Linguistics at the University of California, Los Angeles.

Daniel Albro, PhD

Chief Scientist

Dr. Daniel Albro is the Chief Scientist of Cognition Technologies. He received his Ph.D. in Computational Linguistics from the University of California, Los Angeles, and his Bachelor's of Science in Computer Science and Computer Engineering from the Massachusetts Institute of Technology. His research outside of Cognition Technologies has involved finite state phonology, efficient chart parsing of n-multiple context-free grammars (MCFGs), the intersection of MCFGs with weighted finite state machines, machine learning of phonological grammars, and implementation of phonological frameworks. The machine learning work involved data compression via the Minimum Description Length framework. Dr. Albro continued his development work on compression techniques at Cognition Technologies, where it has been used to create a massively scalable indexing architecture for the Company's Search engine. Currently, Dr. Albro heads Cognition Technologies' Natural Language Processing group.

Tad Benson

Vice President of Marketing and Business Development

With over fifteen years of digital and direct marketing experience, Tad is often called on to help develop customer acquisition and retention strategies for both small and large companies. For the past eleven years, Tad has been focused on revenue generation via the Internet.

Cognition Technologies marks Tad's involvement with his fifth Search-related start-up company and sixth start-up all together. One of those companies was GoTo.com (which became Overture and later Yahoo! Search Marketing), where he helped get the word out about the paid Search industry as its 38th employee. He is also a veteran of two larger companies, including an AIG-owned auto insurance company, where he ran the company's Internet channel, and a direct response advertising agency where he worked on advertising strategies and campaigns for national and international nonprofit organizations.

Tad holds a BA in History from Pepperdine University and a Master of Public Administration (MPA) from the University of Southern California.

Larry Kutcher

Vice President of Operations

Larry joined Cognition Technologies in 2006 after 25+ years in operations, technology, finance, real estate and business process consulting. He brings his experience as a senior manager in several start-ups, as well as in software implementation, negotiation and complex modeling and transactions, to his role as Vice President of Operations. His responsibilities include building and managing the Company's technology infrastructure, operations, finance, human resources and accounting functions. Prior to joining Cognition Technologies, Larry founded his business consulting firm, theAdvantage, and worked with companies to uncover profit and growth opportunities by leveraging the strategic use of technology. Prior to this, Larry worked at Ahmanson Commercial Development Company, a subsidiary of Home Savings of America and KPMG, LLP. Larry holds a Masters of Business Administration in Finance and Accounting from the UCLA Anderson School of Management and a Bachelor of Arts in Psychology from the University of Iowa.